
Designer Ruzanna Avetisyan believes that the interior of a beauty salon should not only relax customers, but also surprise.
Photo: Sergey Krasyuk
“Of course You can” (we keep the author’s spelling and punctuation) at first was small and pink-neon and in this format gained a good reputation among Kazan young ladies. One day the owners realized that it was time to update it, and began negotiations with the Roo Design bureau. Whether the negotiations led them to the decision to change the location or other events, but as a result, Ruzanna Avetisyan received an offer to turn another room, larger in area, into a beauty salon.
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
“The space, in my opinion, is gorgeous,” she says, “with corner panoramic windows and a high ceiling. Customers saw him and immediately fell in love.” The disadvantage of the room was the elongated shape and two rows of monolithic columns (one went along the windows, the second — closer to the opposite wall).
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
“The first thing that was born was the decision to combine it all into smooth seamless lines,” Ruzanna recalls. The idea of a flowing space began to acquire a lot of details that arise according to the associative principle. Smooth means soft, relaxing, pleasant to the eye and to the touch. And why not plan the interior of a beauty salon so that it affects all five human senses? Well, even if not for all five, the taste can be left aside for now, but the Roo Design studio has thoroughly worked with the other four.
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
“I’m a fan of details,” admits Ruzanna, “I love when the concept is read from each object and everything works for it.” Therefore, Ruzanna Avetisyan and her team developed not only the interior for the beauty salon, but also a uniform for the staff, branding and audio accompaniment.
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
“And personally,” says the designer, “I wrote the philosophy of the brand.” It lies in the fact that the salon “Of Course It is Possible” is the territory of freedom. Here everyone feels as easy and natural as in the natural environment. Hence the coloristics, built on light natural colors, and materials, and shapes.
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
The work went smoothly, because Ruzanna’s clients totally trusted her and all her ideas were accepted with a bang. Except for one.
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
When the salon owners heard that an art object made of brooms was supposed to be in the pedicure area, the coordination slowed down. “Customers didn’t understand what it would look like,” Ruzanna laughs. — “You will have an art object made of brooms” sounds scary, but they still agreed, although they had doubts until the moment of installation.”
Photo: Sergey Krasyuk
Photo: Sergey Krasyuk
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