Cool palette, abundance of light and artistic atmosphere in the project of Australian designer Tamsin Johnson.
The owners of the Australian fashion brand SIR decided to celebrate seven years since its foundation by opening a flagship showroom in the Sydney suburb of Bondi Beach. Designer Tamsin Johnson has created a bright, concise space, the characteristics of which correspond to the philosophy of SIR: she used a calm palette, a variety of textures, sculptural forms and smooth outlines resembling the curves of the female body.
The showroom immediately attracts attention: the designer contrasted the snow-white facade of the building with graphic lattice covers of windows and doors, which are effectively reflected in the mirror finish of the visor. There is less drama and contrasts in the interior of the store: a milky shade of white dominates here, and mint circles and ovals on the floor bring a sense of freshness. Monumental partitions made of translucent glass blocks, which help to structure the main hall, coincide with them in tone.
Johnson tried to fill the interior with light and air. Not only sparkling glass blocks help in this, but also other details: minimalist rails made of polished metal, a decorative curtain made of linen threads, mirrors in thin frames. The final touch was a selection of artistic furnishings that make the showroom look like a gallery of art and sculpture. The central place is occupied by a table with tumbler legs and a table top made of transparent acrylic; another table with a marble top serves as a stand for vases and sculptures.
Massive “stacks” of travertine slabs are used here as stools and curbstones, and the cash register counter with two cylindrical supports is made of sparkling mirror steel and resembles a modern sculpture. The same charisma is possessed by the most seemingly utilitarian object — a sofa in the fitting room area. For his role, Johnson chose the iconic caterpillar model from de Sede, upholstered in brown leather: it looks completely alien against the background of a cream textured carpet, light walls and elegant arches.